A man (Ronald Colman) who knows everything goes on a game show that doubles the prize money for every correct answer in order to bankrupt the self important owner (Vincent Price) of the soap company sponsoring the show. When Vincent Price realises what is happening he plots to stop Ronald Colman by getting Celeste Holm to distract him with her womanly charms. Barbara Britton gives support as the innocent sister caught up in the games. This is a good comic satire of the American sponsored games shows of the 1950's with an entertaining sub plot of romance..