An advertising executive (Rock Hudson) creates a marketing campaign for a non-existant product and then gets romantially involved with his main rival (Doris Day) for the account. This is an entertaining romantic comedy with good performances from Rock Hudson and Doris Day and good support from Tony Randall. It is helped by a lively script, but the main problem is Rock Hudson's character who is manipulative and seems to have no morals and is sexist even for 1961.